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Author Spotlight

Wallace Conway

Wallace Conway Wally Conway is President of Florida HomePro Inc., the home inspection company he founded in 1994. Beginning as a sole practitioner, he evolved rapidly to become one of the largest firms in Florida. Wally's rapid growth caught the attention of entrepreneurs in a broad range of business seeking solutions to their expansion questions. Everyone wanted to know, how do you grow from "me to we"? Wally's business beginnings were anything but traditional. Twenty-eight days after graduating from high school, he was off to the U.S. Naval Academy. Graduating from Annapolis was the beginning of a career as a Navy Pilot flying from the decks of aircraft carriers, and included service during Desert Storm. Shortly before retirement, Wally realized that he had never had a "real job" or even been on a job interview. He reasoned he was probably the only person who would really hire him; starting a business seemed like the best and only choice. This "need one-start one-build one" attitude has taken Wally on a grand journey of business development. Wally is a multi-media darling who has grown his business by turning marketing into a profit center. He is a regularly featured expert on the HGTV hit series "House Detectives", co-host of the series "House Calls", and host of "The Happy Home Inspector" radio show each week. Wally even turned his enthusiasm for educating into a book, "The Secrets of the Happy Home Inspector". When the problem of finding cost-effective marketing materials for his inspection company became too frustrating, Wally founded Missile Marketing, a company that targeted the needs of home inspection businesses. Not only did this move bring the lands greatest marketing tools to his company, it actually made a profit selling marketing solutions to businesses across the U.S. and Canada! The underlying theme to Wally's approach to business growth and development is that beneath every business expense lies a potential profit center. Wally's wit, wisdom, and wealth of real world experience are certain to inform, enlighten, and entertain!
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